Today more than ever digital marketing courses represent an excellent opportunity when the technological era has arrived to change paradigms and the business world.
The good news is that Spain and Latin America have a good offer to learn everything there is to know about social networks and digital marketing.
Taking into account the importance of the subject in question, digital marketing courses , masters and specializations allow you to design, develop, promote and disseminate marketing strategies aimed at achieving the objectives of a business.
The importance of digital marketing:
Since the 2.0 world began to echo in our lives, leaving great opportunities that range from earning money online to studying online, companies and people in general have been studying and training to keep up with the content in the new time.
Faced with this reality, digital marketing courses have become a valuable tool for entrepreneurs, since they will provide them with essential material for handling technology and for its successful use.
Before entering fully with the best digital marketing courses in Spain and Latin America , it is important to know what online marketing is and how it has managed to transcend, despite the effectiveness that traditional advertising had for many years.
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What is the digital marketing:
We can define digital marketing as the set of marketing strategies for a product, good or service applied in the different media or Internet platforms.
This alternative transforms each of the elements of traditional advertising to its own style, to achieve immediacy, better business opportunities , effectiveness, greater reach and the possibility of measuring results.
Digital marketing emerged as an opportunity due to the massive consumption of the different platforms and applications available on the web and the need to obtain fast, precise and timely solutions with customers.
The best masters, specializations and courses in Digital Marketing
Learning about Digital Marketing is important today, especially because it helps open new doors, such as online work options , and allows you to stay current in the important areas of a business.
Here are the best masters in online marketing in Spain and Latin America.
2. Senior Marketing Management Diploma
This diploma course created by MDALatam University and EXMA brings together the best Spanish-speaking teachers outstanding in their industries. With more than 160 hours of class and 100% live, you will have access to one of the most complete online learning platforms on the market.
Additionally, you will have access to materials such as ebooks, augmented reality courses and access to discounts within the EXMA platform.
Link: Access the course
This virtual course directed by MDALatam University, seeks to give you the necessary tools to succeed in social networks easily and quickly.
With this course you will learn to attract customers through social networks such as Facebook and Instagram, and then close sales on platforms such as WhatsApp.
Finally, you will learn how to carry out automation and management processes for these clients effectively, so that you can have more freedom and control over the sales of your business.
Link: Access the course
Learn how to create and manage campaigns on social networks like Facebook, Twitter, LinkedIn, Google Plus, and Instagram. And more importantly, you will learn to have a strategic vision of which social networks to use and at what times. This specialization is dictated by the Tecnológico de Monterrey.
Link: Access the virtual specialization
Now, if you are interested in taking one or several individual courses of this specialization, then we share the blocks that make up this specialization.
– Introductory online course to social networks: Learn to select the social networks that best suit the needs of your company or business idea.
Link: Access the course
– Benefits and characteristics of the most significant social networks: Get to know in depth the difference, application and particularities of each of the social networks that are currently most popular.
Link: Access the course
– Requirements, planning, execution and measurement of strategies for social networks: Planning in the digital world, and more when it comes to social networks, is even more important than the execution itself. Learn with this online course how to develop effective strategies.
Link: Access the course
– Social networks in action: This course is the continuation of the previous one. In the first you learn about the strategy, in this you will learn how to execute and measure the performance of your strategy.
Link: Access the course
6. Basic Online Marketing Course
It is one of the most complete courses offered by Google Activate, whose certificate is endorsed by IAB Spain, an organization well known for its work in the world of online advertising and communication in Spain.
It consists of 14 modules and 14 tests for a total of 40 hours of study. The best thing is that it is free, so you can get basic digital marketing tools to use in your business or enterprise.
With this type of digital marketing courses you will be able to acquire skills in SEM, SEO, e-commerce, entrepreneurship, human resources and the use of mobile devices for efficient work management.
Link: Access the course
7. Online digital marketing specialization
It is one of the 5 Digital Marketing courses offered by Coursera, considered one of the most prestigious online educational platforms.
This specialization is dictated by the Austral University of Chile, it is 100% online and requires more or less than 4 hours of study per week.
If you want the certificate you must pay for it, although it offers free access that consists of 7 days. After this period of time, you will have to make payments each month.
The best thing about these Digital Marketing courses is that you will optimize knowledge about marketing, management through social networks and online advertising through the use of Google AdWords.
In addition, it is highly valued because it offers a digital marketing specialization as a final project of the class.
Link: Access the specialization
8. SEO course and search engine optimization
SEO is a fundamental pillar in this new communication era, so any professional in digital matters must know how it is applied and its importance in networks.
Digital marketing courses that include SEO as part of their programming are one of the most valued today.
If you want to learn about keyword planning, content optimization, link building and other tools to position yourself in Google, you can take this course that is part of the MiriadaX educational platform, a Telefónica initiative.
The course consists of 6 modules that you can complete in 18 hours.
Link: Access the course
The Spanish International Institute of Digital Marketing brings us this excellent course that you can take in 3 completely independent modules.
You will learn everything related to social marketing and how to use social networks to manage your project.
In these 3 modules you will acquire knowledge about social networks, SEO and Adwords, and E-commerce. One of the greatest benefits is that you will always have a tutor or advisor who will accompany you throughout the process.
10. SEO course for bloggers and journalists
Akademus offers the opportunity to journalists and bloggers to access one of its best digital marketing courses , in order to acquire the necessary knowledge for the positioning of their texts without neglecting quality or good writing.
The intention is that you write quality texts with which you can optimize search engines and continue to satisfy the needs of your readers. Without a doubt, it is one of the most sought after digital marketing courses today.
Link: Access the course
11. Google Adwords course to advertise successfully
Venturing into the world of Google Adwords will be possible thanks to the Udemy platform, which offers this course in which you will learn, among other things, to discover the Google Adwords interface, link Google Adwords with Google Analytics and create campaigns through the network Display.
Link: Access the course
This Digital Marketing course is taught by the Tecnológico de Monterrey, which gives you a solid overview of the principles of digital tools and critical and analytical skills to select the most appropriate social media platform for your needs.
Link: Access the course
13. Master in Digital Business and Marketing
This Master in Digital Marketing is proof of the importance and need that this topic has occupied among successful entrepreneurs and businessmen around the world.
This master consists of a program endorsed by The Valley center in which you will learn to set up the pre-MVP in a real way for your company and to create attractive campaigns to attract more and better clients.
In addition, during each class you will be able to acquire the necessary knowledge to learn how to start your business .
Link: Access the master
14. Master specialized in online marketing and management skill
ADEN is one of the most recognized institutions in Latin America, which makes it one of the preferred ones to apply for masters in digital marketing . Headquartered in Chile, it comprises three fundamental stages.
The first one is based on everything related to business management. Its duration is 10 months and its classes, in addition to face-to-face, are quite practical.
The other two levels will serve to specialize in the subject, thanks to online classes, where you will learn from the best teachers from around the world.
Link: Access the master
15. Master in Digital Marketing
Thanks to this program you will learn how to be a good leader in digital marketing, since you will learn all the necessary tools to be able to perfectly develop the best online strategies to promote a brand or boost sales.
It is available at the ESEI school in Barcelona, Spain. It is essential for highly creative and competitive people. It is possible to have connections with students, tutors and teachers from other countries.
Link: Access the master
16. Management Marketing Course
Create a marketing strategy at the business level. The main objective of this online course, taught by the University of Chile, is to develop skills such as thinking strategically about marketing problems and their possible solutions.
Link: Access the course
In this online course directed by the Tecnológico de Monterrey you will learn the most general aspects of the field of social networks.
The objective of this course is for you to distinguish, classify and identify the particular qualities of social networks and their general application in the field of business
Link: Access the course
18. Course: Pillars of Digital Marketing
Austral University offers this online course with which you will understand the ecosystem of Digital Marketing.
You will learn to identify the main tools to execute the actions that your strategies contemplate and finally to monitor to take corrective actions.
Link: Access the course
19. Course: Programmatic Media Buying
This course is intended for professionals in the Marketing area who want to understand the programmatic advertising buying ecosystem and the impact that this type of purchase can have on your company or agency.
This online course is also offered by Universidad Austral.
Link: Access the course
20. Digital Advertising Course with Google AdWords
In this Google Adwords course you will learn about the fundamental concepts and advanced techniques of advertising on Google. You will be able to correctly create, publish and optimize campaigns to promote brands, products or services.
Link: Access the course
21. Green Marketing online course
With this course, taught by Universidad de los Andes, you will be able to design and execute campaigns for products, services or initiatives related to an environmental issue.
In the same way, you will know how to create value propositions for any product or service with environmental sustainability criteria.
Link: Access the course
22. Course to learn from a Marketing plan
What good is a perfect marketing strategy without knowing how to act and implement it in the market? This course created by IE Business School will teach you how to define the strategy and marketing mix that your product or brand must follow.
Link: Access the course
In this practical course you will learn how a social media strategy is executed and the considerations you must have to control and measure the performance of your strategy.
Link: Access the course
24. Introduction to Marketing Course
This course was created by the University of Pennsylvania, which is designed to teach you the basics of Marketing, and how you can make decisions in order to attract customers and improve your relationship with them.
Link: Access the course
10 Benefits of Digital Marketing:
Within the topics to be studied in the Digital Marketing courses, we can realize the great benefits that this world offers, which has become a fundamental pillar for the creation of profitable businesses .
Here are 10 characteristics of Digital Marketing:
1. Measurement:
One of the great advantages is that, unlike traditional advertising, digital marketing allows you to measure its impact and effectiveness in the environment.
2. Personalization:
One of the keys to selling online is knowing that today's customers demand more personalized treatment, Digital Marketing guarantees adequate treatment for each of its users.
3. Increased brand exposure:
Internet guarantees, today more than ever, the recognition of the brand in the market. This is essential since customers decide the purchase option, after reviewing offers on the network.
4. Capture and retain customers:
If the Digital Marketing strategy is efficient, you will attract more and better customers. You will also be able to retain current users.
5. Substantial increase in sales:
Of course it helps to increase the volume of sales. The reason? Now, customers live surfing the Internet in search of products, goods and services.
Here is a guide for you to learn how to create an online store .
6. Create and maintain communities:
This is a very important point, since it ensures interaction between users with the brand. Without a doubt, this allows generating empathy and, consequently, better results.
7. Greater and better reach:
Digital Marketing courses allow you to access knowledge, techniques and tools to achieve a better and greater reach. And this is partly due to the fact that people spend their time surfing the Internet.
8. Experimentation phase:
You can try again and again until you find the right strategy. The important thing is to work in real time until the results are optimized.
9. Low prices:
Imagine reaching all parts of the world investing fewer resources. Well, Digital Marketing allows you to better invest your money , which, in short, makes it an alternative accessible to all.
10. Ease of access to information:
Digital Marketing courses are an example of this, because with the democratization of information on the Internet you can learn about this topic in different blogs, media, academies and universities that provide comprehensive training, and even for free.
Conclusion of digital marketing courses
Training in digital marketing guarantees a substantial advantage. Currently, it is as important as learning to speak another language, since you will be able to make your way into a world of possibilities.
In addition to this offer of Digital Marketing courses, you can look for other practical and valuable alternatives on platforms such as Udemy and Coursera , which have a wide range of topics that will be of great help to you.